It's not just about making it smaller. Why STUDIUM creates "speed."

How small can a wallet be made?
How thin can it be made?
With the shift to cashless payments, wallets have become smaller.
But what STUDIUM pursues is not simply the answer of "a small wallet."
What we think about lies beyond that.
Is a smaller wallet really easy to use?
Thinking in seconds, not centimeters.
Searching for a card.
Shifting your grip on the wallet.
Opening the coin purse once again.
Ending up folding your bills.
Each of these takes only a few seconds.
But with a tool you use every day, those few seconds are repeated over and over.
That is why STUDIUM considers not only the size of the wallet, but
"how far we can reduce the motions of the person using it."
That is what we think about.
Cards stand up.
Coins spread out.
Bills are instantly accessible.
When you look at STUDIUM products, you encounter structures that are a little different from ordinary wallets.
Making cards easier to find.
Making coins easier to pick out.
Making it possible to pay without shifting your grip on the wallet again and again.
What you find there are not gimmicks for the sake of novelty.
They are answers to the question,
"How can it be used more naturally?"
What the name "1-Second Wallet®︎" symbolizes.
One of STUDIUM's signature products is the "1-Second Wallet®︎."
What that name represents may not be just a race for speed.
Opening the wallet.
Finding what you need.
Taking it out.
Paying.
Putting it away.
There being no hesitation in that flow.
The tool not getting in the way of a person's movements.
That is precisely the "speed" STUDIUM has in mind.
POKET, timik, MAGNES.
When the form changes, so does the answer.
Trifold wallets.
Bifold wallets.
Long wallets.
Card wallets.
Business card holders.
Pen cases.
When the purpose differs, so do a person's movements.
That is why we don't give everything the same structure.
For each tool, we ask,
"What is most natural at this moment?"
That is what we think about.
The accumulation of these answers shapes STUDIUM's products.
Function does not exist to stand out.
A truly easy-to-use tool may be one that doesn't make you aware of its ease of use.
Your hands move without thinking.
What you want is naturally found.
It slips smoothly into your daily movements.
And before you know it, it's the only one you use.
The brand name "STUDIUM" means "attachment."
That attachment does not come only from beautiful leather.
It also grows from the small comforts you feel each time you use it every day.
Making it smaller.
Making it thinner.
And making it faster.
Beyond all of this lies
"being a tool that feels good to the person who uses it."
That idea runs through every STUDIUM product.






